There are still many questions surrounding the automobile of tomorrow. Should the car be completely controlled by software versus a mix of hardware and software? Should it contain one central compute box versus disparate MCUs controlling each individual subsystem? How do we design something that can’t be hacked? Are our cities ready for the deluge of EVs that are sure to hit the road within the next few years? These are all the issues that will take center stage at the 2024 Automotive Technologies Virtual Conference.

Select the session(s) you wish to attend and then complete the registration form on the righthand side of this page.
Thu, Jun. 20, 2024 · 8:00 am (PDT)
View OnDemand
The software within a modern vehicle continues to capture more and more of the cars functionality. As you might imagine, such design criteria must advance at a very comfortable pace, as each step of the way must be carefully checked and rechecked to ensure the highest level of passenger safety. To that end, the Eclipse SDV Working Group is developing an approach to non-differentiating software development. In this Keynote Address, Sara Gallian, the SDV Program Manager at the Eclipse Foundation will address real-life use cases with Open Source Software, and what the Foundation is doing to advance this critical technology.
SDV Program Manager, Eclipse Foundation
Sara Gallian has a background in Aerospace and Electrical engineering, with a Ph.D. on numerical modeling of complex systems in the field of Electrical Engineering and Information Technology. Sara started her career in automotive as a developer for ADAS functions for a major Tier 1, and from there moved on to project and line management. Sara has extensive experience working for major Tier 1 automotive companies and has spent a significant amount of her career as a developer for ADAS functions before she moved to project and line management. Sara now leads the Software Defined Vehicle Working Group on behalf of the Eclipse Foundation. In her role, Sara is now leading the major automotive open source projects for the Software Defined Vehicle Working Group alongside members such as leading global OEMs, software companies, and other global Tier 1 suppliers.
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Thu, Jun. 20, 2024 · 9:00 am (PDT)
View OnDemand
Automotive HSMs (Hardware Security Modules) dramatically improve the security of cryptographic keys and cryptographic processing by isolating signature verification and cryptographic execution, which are the core of security, into physically independent processors. Automotive HSMs are mandatory or strongly recommended for ECU’s that require robust security. In this session, we’ll discuss how wolfSSL has ported our popular, well tested, and industry leading cryptographic library to run in popular Automotive HSMs like Aurix Tricore TC3XX.

wolfHSM provides a portable and open-source abstraction to hardware cryptography, non-volatile memory, and isolated secure processing that maximizes security and performance for ECUs. By integrating the wolfCrypt software crypto engine on hardware HSM’s like Infineon Aurix Tricore TC3XX, Chinese mandated government algorithms like SM2, SM3, SM4 are available. Additionally, Post Quantum Cryptography algos like Kyber, LMS, XMSS and others are easily made available to automotive users to meet customer requirements. At the same time, when hardware cryptographic processing is available on the HSM, we consume it to enhance performance.
Senior Software Engineer, WolfSSL
Bill Phipps is a seasoned embedded software engineer who spent 15 years as a US defense contractor focused on anti-tamper and cyber security solutions for airborne and sub-sea military systems prior to joining WolfSSL in 2023. With a master’s degree in Electrical Engineering, he is often heard saying, “How can you code without an oscilloscope?” He has a fervent passion for low-level hardware interfacing, and spends his days optimizing assembly-based boot sequences and worried about cache alignment. In his free time, he enjoys reading technical manuals and NIST publications. He resides with his family just outside of Orlando, FL, where he greatly enjoyed winter last year, which was on a Tuesday.
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Thu, Jun. 20, 2024 · 10:30 am (PDT)
View OnDemand
Compared to internal combustion engines, the percentage of EVs versus continues to rise. As a result, the number of changing stations must increase, putting a significant strain on electrical grid. To combat this issue, both the chargers and the vehicles themselves must become smarter and more efficient. The station must be able to dispense the power quickly, manage the power flow, and properly charge the user. The vehicle must be able to safely accept that charge and consume the power in the most efficient way. In this session, we will look at the power electronics in both the EV and the charging station, as well as the software that ties it together.
Product Center General Manager, DFI
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Thu, Jun. 20, 2024 · 11:30 am (PDT)
View OnDemand
In the ever-evolving landscape of automotive technology, the integration of Cellular Vehicle-to-Everything (C-V2X) communications has ushered in a new era of possibilities for cloud-native vehicles. This talk explores the intersection of C-V2X technology and cloud-native vehicle platforms, showing how this synergy is transforming the way we conceive, design, and interact with automobiles.

This talk will delve into the key components of C-V2X technology, including Vehicle-to-Vehicle (V2V), Vehicle-to-Infrastructure (V2I), and Vehicle-to-Network (V2N) communication. It’ll explore real-world applications and use cases, such as advanced driver assistance systems (ADAS), traffic management, and enhanced safety features, all made possible by C-V2X connectivity within cloud-native vehicles. Finally, it will shed light on the challenges and opportunities that lie ahead in this rapidly evolving field.
Principal Technologist, CTO Office, Wind River
Andrei Kholodnyi is a Principal Technologist in the office of the CTO where he drives a technology vision in the areas of mobile robotics, intelligent edge, dependability, and TSN.

He has more than 20+ years’ experience in embedded software development and served as a Wind River representative in various alliances and standardization bodies – ROS2, AUTOSAR, GENIVI, and PICMG. He is currently a chair of the real-time ROS2 working group and a member of the ROS2 TSC.

He holds a master degree from Moscow Engineering Physics Institute.
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Thu, Jun. 20, 2024 · 12:00 pm (PDT)
View OnDemand
EV charging continues to evolve, offering greater power density and efficiency to reduce charging times. Energy exchange and storage are becoming essential for grid load balancing; therefore, the use of bidirectional EV charging is critical to implementation. In this session, we will explore market trends, system solutions, and technologies available to the developer.
Power and Discrete Technical Marketing, STMicroelectronics
Angel Galarza career spans over 24 years in the semiconductor industry with roles in technical sales applications and technical marketing for Power and Discrete at STMicroelectronics, for West and Central region in America and Mexico. Angel has BSEE from Universidad Autonoma de Baja California, Mexico.
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Reserve Your Spot
First Name*
Last Name*
Email Address*
Job Title*
Company Name*
Country*
Marketing Permission
Embedded Computing Design and/or its partners may use the information you provide on this form to contact you with product and marketing updates. You can unsubscribe anytime by clicking the unsubscribe link in the footer of our emails. For more information, please read our privacy policy.
Yes, I consent to receiving emails*
Ead-messages-offsite-icon-1