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Modern automobiles present several engineering challenges, particularly as the software-defined vehicle (SDV) comes more into focus. These challenges include, but certainly are not limited to, software complexity, electrification, autonomous drive, connectivity, and over-the-air (OTA) updates, to the supply chain. These challenges often require multidisciplinary innovation to enhance performance, safety, and environmental impact. At the Automotive Technologies Virtual Conference, we will tackle some of these challenges, spearheaded by industry experts.
Thu, May. 15, 2025 · 8:00 am (PDT)
When designing just about any aspect of a modern automobile, safety and security must be prominent in your priority list. However, with the evolving levels of technology in modern vehicles that aspect of the design is somewhat of a moving target, as both the supply chain and users’ needs evolve. To understand just how things have changed and in which directions, we have invited Lee Harrison, the Director for Automotive IC Solutions at Siemens to provide the Keynote Address for this year’s Automotive Technologies Virtual Conference. Lee will dive into how these technology changes impact automobile design, showing where the industry stands today, and explaining the areas that the semiconductor vendors are ahead of the curve versus the areas that require more work. He will also look at these aspects with respect to autonomous vehicles, which presents their own set of challenges. Lee will explain how those challenges can trickle down into every aspect of the automobile’s design.
Director, Product Marketing and Automotive IC solutions, Siemens Tessent Division
Lee Harrison is Director, Product Marketing and Automotive IC solutions, with Siemens Tessent Division. He has over 25 years of industry experience with Siemens Tessent DFT products and has been involved in the specification of new test features and methodologies for Siemens customers, delivering high quality DFT solutions. With a focus on safety and security, Lee is working to ensure that current and future DFT requirements of Siemens’s Automotive customers are understood and met. Lee Received his BEng in MicroElectronic Engineering from Brunel University London in 1996. Lee presents regularly at industry conferences such as DAC, ITC, VTS, ETS, DATE etc.
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Thu, May. 15, 2025 · 8:45 am (PDT)
As Advanced Driver Assistance Systems (ADAS) continue to evolve, modern vehicles are transitioning from isolated decision-making to a cooperative, connected paradigm. This talk discusses the current state of ADAS and the next phase of autonomous driving—Cooperative Driving, enabled by Collective Perception Messaging (CPM) and Shared Driving Situation Models (SDSM). By leveraging Cellular Vehicle-to-Everything (C-V2X) communication, vehicles can share sensor data and detect hazards beyond their own line of sight, dramatically improving road safety and efficiency. A safety-critical ADAS use case will be discussed where one vehicle detects an approaching vehicle or pedestrian obstructed by another car and communicates this insight via Vehicle-to-Network (V2N), enabling surrounding vehicles to respond proactively. The talk will also emphasize the critical role of cloud-native architecture in the vehicle, C-V2X and Multi-access Edge Computing (MEC) at the far edge to ensure low-latency processing and real-time decision support in these cooperative scenarios.
Principal Technologist, CTO Office, Wind River
Andrei Kholodnyi is a Principal Technologist in the office of the CTO where he drives a technology vision in the areas of mobile robotics, intelligent edge, dependability, and TSN.
He has more than 20+ years’ experience in embedded software development and served as a Wind River representative in various alliances and standardization bodies – ROS2, AUTOSAR, GENIVI, and PICMG. He is currently a chair of the real-time ROS2 working group and a member of the ROS2 TSC.
He holds a master degree from Moscow Engineering Physics Institute.
He has more than 20+ years’ experience in embedded software development and served as a Wind River representative in various alliances and standardization bodies – ROS2, AUTOSAR, GENIVI, and PICMG. He is currently a chair of the real-time ROS2 working group and a member of the ROS2 TSC.
He holds a master degree from Moscow Engineering Physics Institute.
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Thu, May. 15, 2025 · 10:00 am (PDT)
EV chargers must consider a host of issues for deployment, but the longevity of their power semiconductors has often been overlooked. Understanding the demanding power cycling requirements for DC charging and other demanding energy systems is critical to ensuring the long-term reliability of these systems. Where conventional interconnection technologies for wide-band gap technologies fail to meet system lifetime requirements, .XT technology enables significant improvement in power cycling performance and meets the lifetime requirements of the most demanding requirements. This session will explore the advantages of .XT Technology and how it helps achieve maximum power density and robustness with the latest generation of SiC devices.
Sr. Manager of Application Marketing, Infineon Technologies
Daniel Dalpiaz is Sr. Manager Application of Marketing at Infineon with nearly 20 years of experience working with power electronics, supporting industrial and automotive applications. Daniel is currently responsible for emerging applications in the company’s infrastructure and industrial segments with a focus on leveraging technology to improve efficiency and sustainability. Prior to his marketing roles, he spent 6 years in research and development. Daniel holds a Bachelor's degree in Electrical Engineer and a Master’s in Business Administration (MBA).
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Thu, May. 15, 2025 · 11:15 am (PDT)
The term Software-Defined Vehicle (SDV) has become a central concept in automotive transformation, yet its definition remains controversial and fluid. Over the past decade, industry consortia and alliances have worked to implement SDV principles, navigating a landscape of complex software stacks, heterogeneous operating systems, and stringent safety and security requirements. Unlike other industries that have transitioned more smoothly to software-defined paradigms, the automotive sector faces unique challenges—ranging from real-time constraints, functional safety and cybersecurity regulations, and long development and validation cycles to heterogeneous and legacy hardware, limited compute and power budgets, and the need for cost-effective scalability across diverse vehicle models and tiers. This talk explores the evolving meaning of SDV and outlines the path forward—highlighting emerging enablers such as cooperative driving, cellular vehicle-to-everything (C-V2X), and cloud-native vehicle (CNV) architectures. These advancements point toward a future where vehicles act as dynamic, connected computing platforms within a broader mobility ecosystem.
Principal Technologist, CTO Office, Wind River
Andrei Kholodnyi is a Principal Technologist in the office of the CTO where he drives a technology vision in the areas of mobile robotics, intelligent edge, dependability, and TSN.
He has more than 20+ years’ experience in embedded software development and served as a Wind River representative in various alliances and standardization bodies – ROS2, AUTOSAR, GENIVI, and PICMG. He is currently a chair of the real-time ROS2 working group and a member of the ROS2 TSC.
He holds a master degree from Moscow Engineering Physics Institute.
He has more than 20+ years’ experience in embedded software development and served as a Wind River representative in various alliances and standardization bodies – ROS2, AUTOSAR, GENIVI, and PICMG. He is currently a chair of the real-time ROS2 working group and a member of the ROS2 TSC.
He holds a master degree from Moscow Engineering Physics Institute.
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
