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Modern automobiles present several engineering challenges, particularly as the software-defined vehicle (SDV) comes more into focus. These challenges include, but certainly are not limited to, software complexity, electrification, autonomous drive, connectivity, and over-the-air (OTA) updates, to the supply chain. These challenges often require multidisciplinary innovation to enhance performance, safety, and environmental impact. At the Automotive Technologies Virtual Conference, we will tackle some of these challenges, spearheaded by industry experts.
Thu, May. 14, 2026 · 8:00 am (PDT)
Engineering Manager, HMS Networks
With over 8 years of experience in the embedded automotive space, he has worked across both hardware and software and developed a deep understanding of the industry’s challenges. Having worked at both Tier 1 and Tier 2 suppliers and collaborated closely with OEMs, he brings first-hand insight into the key pain points shaping automotive and software-defined vehicle (SDV) development.
Executive Sales Engineer, HMS Networks
Executive Sales Engineer in the Vehicle Communications division, based in Michigan and focused on the automotive industry. Brings 2.5 years of experience at HMS, supporting customers with connectivity and communication solutions for modern vehicles.
Thu, May. 14, 2026 · 9:00 am (PDT)
Senior Automotive System Architect, Lattice Semiconductor
Christian Müller is a Senior Automotive System Architect specializing in embedded and communication systems. His expertise spans system design, low-power architectures, and cross-domain integration for next-generation automotive applications. With a strong background in both wired and wireless communication networks, he focuses on developing scalable solutions that balance performance, efficiency, and security. Over his career, he has contributed to defining silicon and system requirements, shaping technology strategies, and supporting OEMs in implementing advanced automotive features. He is passionate about interdisciplinary collaboration and applying innovative system concepts to enhance vehicle intelligence, safety, and user experience.
Editor in Chief Embedded Computing Design
Thu, May. 14, 2026 · 10:30 am (PDT)
Head of Technical Marketing at AdaCore
Mark has over 25 years of experience in software development tooling, operating systems, virtualization and networking technology in high-integrity, safe and secure, embedded and real-time systems. He has worked on projects building automotive, networking, aerospace and defense and industrial devices in North America, Europe and Asia. As Head of Technical Marketing at AdaCore he drives the narrative that crosses the chasm between technical capabilities and business value. Mark is a frequent author and speaker on topics ranging from the software development lifecycle, DevSecOps to formal methods and software verification. Prior to joining AdaCore, Mark worked for CodeSecure (formerly GrammaTech), Wind River Systems, Zeligsoft and IBM Rational. He holds a Master of Science degree in Computing Science from Eindhoven University of Technology.
Principal Engineer, Amazon Web Services
Abhishek Jain is a Principal Architect at Amazon Web Services with over 20 years of experience in cloud, IoT, and semiconductor systems. At AWS, he has led large-scale connected vehicle transformations for global automotive manufacturers, including migrating vehicle platforms to the cloud. He has also contributed to modernizing automotive factories, enabling the next generation of smart and software-defined vehicles.Abhishek is an AWS-certified architect and a recognized contributor to AWS IoT and generative AI innovations. Prior to AWS, he spent over a decade at Microchip Technology, leading architecture for semiconductor technologies that power high-performance data center platforms and servers.
