embedded world 2023 is March 14-16th in Nuremberg, Germany. As an exhibitor, you have lots to plan for to ensure that your messaging, news, and products are seen by more than 20,000 attendees.

The Guide to embedded world 2023 is your source to help plan for content creation, lead generation, videos, interviews, press meetings, influencer marketing, press releases and email campaigns. The following series of short videos will assist in guiding you through these complex decisions to make the most of your presence at embedded world.

Select the video(s) you wish to view below and then complete the registration form. Once registered, you will be able to update your selection(s) at any time using the widget on the righthand side of this page.

Thu, Dec. 15, 2022 · 4:30 pm (MST)
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When you look at global conferences and tradeshows/exhibitions in the embedded space, nothing compares to Embedded World, held annually (when we’re not in a pandemic) in late Winter in Nuremberg, Germany. The 2023 event, scheduled for March 14-16, comes just nine months after the pandemic-delayed 2022 version, which brings some challenges, but also offers some unique opportunities.

The challenges are obvious; the general public is used to having 12 months to do their planning. The opportunities come from the fact that exhibitors could be doing their planning for 2023 while on-site in 2022.

To understand how this new timeline effects the attendees, the exhibitors, and the management behind the event, I spent a few minutes with the Executive Director of Embedded World, Benedikt Weyerer. Benedikt lays out why an attendee should clear time on his busy schedule to attend the annual event, while doing the same for exhibitors.
Executive Director, Embedded World
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Tue, Jan. 03, 2023 · 11:30 am (MST)
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This episode we are discussing generating high quality content to assist in the engineers journey. Topics covered include getting your message out, marketing your subject matter expert, what to do before the show and during the show to drive traffic and awareness. Learn about the Road to embedded world, blogs, podcasts, videos, press releases and social platforms. Finally, we wrap up with a discussion of embedded world Day 0.
President, Publisher, OpenSystems Media
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Tue, Jan. 03, 2023 · 12:00 pm (MST)
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In this episode we will discuss ways to showcase your new product launch and drive traffic to your booth. We will also delve in best ways to drive lead generation and finally wrap up with ways to brand your subject matter expert.
President, Publisher, OpenSystems Media
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Tue, Jan. 03, 2023 · 12:00 pm (MST)
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In this episode we discuss how to reach engineers at the show. From booth give aways to pop-up booth located located throughout the show.
President, Publisher, OpenSystems Media
Director, Sales and Marketing, OpenSystems Media
Tue, Jan. 03, 2023 · 12:00 pm (MST)
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We will discuss what do after the show from lead nurturing and scoring to follow up content.
President, Publisher, OpenSystems Media
Director of Sales Enablement and Product Marketing, OpenSystems Media
Tue, Jan. 03, 2023 · 12:00 pm (MST)
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In this final episode we will discuss with the German consultant and book-author Andra Riemhofer how to engage with German engineers. We will talk about how to trigger their curiosity, discuss whether you need to know German, and how to present yourself to this very specific target group. Andra will also be sharing some travel tips and Dos and Don'ts.
Freelance Business Development Consultant
President, Publisher, OpenSystems Media
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