Massimo has over 20 years of experience in the European semiconductors market. Passionate about technology with a solid technical background, he has spent 15 years in technical roles at NXP Semiconductors as part of the EMEA Customer Application Support team. Over the years he has built a strong background on ARM Cortex-M and Cortex-A SoCs and wireless communications protocols. He is an avid early adopter of latest technology trends such as NFC, IoT and industrial security, and Artificial Intelligence/Machine Learning.